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06Drop-based webshop

Insomnia Crüe logo

InsomniaCrüe

InsomniaCrüe is a drop-based online store: products appear in campaigns, at a set time. That model asks for something different from a permanent catalogue — the appearance changes from drop to drop while the ordering flow and the data structure stay stable.

Domain
E-commerce · drop-based campaigns
Surface
Webshop with a replaceable campaign identity
Character
Campaign-driven, modular appearance
The InsomniaCrüe home page with a campaign photograph and a large brand name.

The task

What had to be solved

If every campaign gets its own identity, the system easily falls apart: every drop becomes new development. But if the interface is fixed, the campaigns become identical and the reason the drop model works is lost.

The solution

How it is built

Separated layers: the campaign's visual layer is replaceable, while the product, cart and ordering logic underneath stays unchanged. A new drop gets a new appearance without rebuilding the working part of the shop.

Modules

What the system covers.

The modules describe the system's areas of operation, not a delivery checklist.

  • 01

    Drop handling

    A separate product range and appearance per campaign, over a shared system core.

  • 02

    Replaceable visual layer

    The campaign's identity can change from drop to drop while the structure stays consistent.

  • 03

    Product and cart

    Constant product and cart logic that behaves the same in every campaign.

  • 04

    Ordering flow

    The path of an order is independent of which drop is currently running.

System flow

The user's path through the system.

The steps of the flow determine which states the system has to handle.

  1. 01Drop opens
  2. 02Product selection
  3. 03Cart
  4. 04Submit order

Interfaces

The system's interfaces.

Screenshots of the working interface. Space for the missing views is already prepared.

Campaign home screen with the brand name and the cart indicator in the header.

Campaign home screen: the drop's identity carries the interface.

Product and cart view — screenshot can be added

Product page and ordering flow.

More projects

Another system, another problem.

Contact

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