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07Restaurant website with online ordering

Robinson Pizzéria

The Robinson Pizzéria website is the restaurant's guest-facing surface: it presents the place and the menu, and orders can be placed in the same spot. The aim is for the guest to get from the menu to a submitted order by the shortest possible route.

Domain
Hospitality · restaurant website
Surface
Public site with a menu and online ordering
Character
Guest-facing, mobile-first

Robinson Pizzéria

The task

What had to be solved

On a restaurant's site the guest looks for two things: what there is to eat, and how to order. If ordering leads to a separate interface, or the menu is hard to read on a phone, the guest leaves before ordering.

The solution

How it is built

The menu and the ordering live on the same surface, designed for mobile. The emphasis is on a readable menu and the path from an item to a submitted order; the atmosphere of the place is carried by the content, not by decoration.

Modules

What the system covers.

The modules describe the system's areas of operation, not a delivery checklist.

  • 01

    Menu

    A menu broken down by category and readable on a phone.

  • 02

    Online ordering

    Assembling and submitting an order on the same surface as the menu.

  • 03

    Restaurant presentation

    Opening hours, contact details and an introduction to the place in one spot.

  • 04

    Mobile use

    The vast majority of guests arrive from a phone; the interface is built for that.

System flow

The user's path through the system.

The steps of the flow determine which states the system has to handle.

  1. 01Browse the menu
  2. 02Assemble items
  3. 03Cart
  4. 04Submit order

Interfaces

The system's interfaces.

Space for the interfaces is prepared; screenshots can be added later.

Menu view — screenshot can be added

The menu broken down by category.

Ordering flow — screenshot can be added

Assembling and submitting an order.

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